Outreach research studio

Outreach built on what's actually true.

We research what's actually changed at each company on your list. A new regulation they're responding to. A funding round they just announced. A pricing change that's still settling in. Then we turn that into outreach that starts from their reality, not your sales process.

See the difference

Most cold outreach sounds like cold outreach.

Generic openers. Recycled compliments. Messages that could have been sent to anyone. Prospects can tell within one line and they stop reading. The fix isn't a better template. It's starting from something real.

The centrepiece

The difference is in the detail.

Same goal, same length, same sender. One of these gets deleted in a second.

Generic
Hi [Name], I hope this finds you well! I wanted to reach out because I think our solution could really help your business grow. We work with companies like yours to drive results. Do you have 15 minutes this week for a quick call?
Sustainability target vs progress

Hi [Name], noticed in your latest annual report that four sites carry the full Net Zero Transition Plan, even though they account for roughly a third of total emissions. That leaves a big share of the footprint outside the formal plan for now. Is the intention to roll the approach across the rest of the estate, or have you run into something that's made that harder than expected?

Funding or growth signal

Hi [Name], saw you closed your Series A last month. The things that helped you get from zero to twelve people are rarely the same things that get you to thirty or forty. As the team grows and more people touch the sales process, what are you most conscious of keeping consistent?

Pricing or plan change

Hi [Name], noticed you switched to usage based pricing back in March. From the outside, those changes often make perfect sense strategically but create a period where customers need to relearn how they evaluate value. A few months on, what has surprised you most about how customers have responded to it?

Leadership or team change

Hi [Name], saw your new Head of Ops joined shortly after the Series B closed. Bringing in a senior operator at the same time as fresh capital usually means some long standing assumptions are being challenged. Where have you found yourself rethinking priorities or ways of working since they came on board?

Based on a real campaign
1Signal identified: new sustainability reporting requirement
120+Companies researched
120+Unique, individually researched openers written

Most outreach gets the process backwards.

The usual approach starts with a list, then tries to personalise it after the fact. A job title here, a company name there. It reads like an afterthought because it is one.

We start with the signal

A regulatory change, a funding round, a pricing shift, a new reporting requirement. Something specific and current that's actually affecting a company right now, not a general fact about their industry.

Then we find who it applies to

A list built around a real signal only includes companies genuinely experiencing it. Every name on it has an actual reason to be there. Nothing added just to make the numbers up.

The relevance is built in, not bolted on

By the time a message gets written, the reason for reaching out already exists. We're not personalising a template. We're describing something true.

What you get

A fixed-scope build, delivered ready to run.

Find the signal

We define who you're actually trying to reach, then dig into public sources: regulatory changes, filings, funding news, announcements. We're looking for something specific to them, not their industry in general.

Build the audience

A researched, verified contact list built around that signal, so every name on it has a real reason to be there. Not scraped guesswork, not volume for its own sake.

Turn it into conversations

A full sequence, opener plus follow-ups, written from what we found. In your voice, ready to load into whatever you send with.

Every company on your list is there because of something specific to them, not because they matched a filter. We don't start from a database and personalise afterwards. We research who you're targeting until we find something real, then build outreach from that.

Questions

Anywhere with a steady supply of public signal: regulated industries, sectors with reporting obligations, markets where funding and launches are announced openly. If your targets don't publish anything and nothing changes around them, there's less to build from, and we'll say so before taking the work.
Either. Most clients take the handover: list plus sequence, ready to load into their own sending tool. It keeps sending on their own domain and reputation. We can also load and run it if you'd rather not touch it.
Most personalisation is surface-level: a job title, a company name, a line about their recent post. We start from something consequential and current instead, a rule change, a deadline, a filing, that the prospect is genuinely dealing with. It's the difference between proving you looked them up and proving you understand their problem.
AI is good at writing the message. It's not the hard part. The hard part is finding a reason to contact someone that's actually true, and confirming it holds up before it goes anywhere near a sequence. Most of our work happens before a single word gets written. That's where the value is.
Typically two to three weeks from scoping to handover, depending on list size and depth. The research is the slow part, and it's the part that matters.
Who you sell to, what you sell, and any sense of what's landed well before. If you already have a list, we'll work from it. If you don't, we'll build one.

Scope and price, plainly.

Every engagement is scoped before we start, so you know exactly what you're paying for. Set the shape of yours below.

Indicative build
£1,200

Indicative only. Final scope depends on how much real signal exists in your sector. We'll tell you straight if there isn't enough to build something sharp.

Tell us who you're trying to reach.

We'll tell you what signals we'd build around, whether enough public signal exists for your sector, and whether there's a viable campaign there at all.